Webinar: 360° Customer View – Close the Loop
Posted on June 27, 2016 in General News
Do you know what web content really drives user engagement and contributes to your bottom line? Does your site understand who its visitors are and adjust intelligently to help present them with the information they need and guide them to goals you define? Can you chart ROI on marketing efforts back to specific customers and customer segments to build more effective campaigns and content?
In this session we will show you how you can use the power of a modern web content management system, like Sitecore, to gain a 360° view of who your customer is and how to effectively reach them.
- Must-have capabilities for modern digital marketing
- How to get an end-to-end picture of marketing spend ROI
- Optimizing web content and content management efforts for results
- How to best integrate your Web Content Management system with Line of Business systems like CRM or ERP systems in order to achieve a truly 360° customer view
Whether you already have Sitecore and are looking upgrade to realize the promise of all it offers or sense that it’s time to ditch your old WCMS for something a bit more up-to-date, this session is for you.
About the Speaker:
Dennis Augustine is a Co-Founder and Senior Solution Architect at TechGuilds, a Sitecore partner focused enabling other Sitecore partners and clients achieve success through technology mentoring. He is a software development professional with over 16 years’ experience.